Meet Your Artist
Gen Waring

The Babe Behind The Brushes

Over 15 Years of Experience

With over fifteen years of experience in the makeup industry, I’ve worked on developing a wide range of skills to help my clients look and feel their best. While working at Terra 20, I focused on deepening my understanding of ingredients used in cosmetics and the importance of using natural products. In the years following, while I worked at MAC Cosmetics, I worked with hundreds of clients from diverse backgrounds and refined my craft of providing professional makeup to every client.

Inspiration For Makeup

It started when I received a face painting kit as a gift when I was a kid, and since then, makeup has always been a passion of mine. I discovered that makeup is an outlet to help build confidence and self-expression, which created my desire to work within the makeup industry. I want to share that same discovery with all my clients. This is deepened by my belief that makeup is inclusive to everyone and that all clients should feel welcomed and beautiful in their skin.

Signature Looks

It’s hard for me to pin down a single signature look as I view my makeup as an opportunity to add an artistic flair. You’ll usually see me incorporate bold and bright colours to create a unique look with a touch of edge, but it depends on the vibe I feel that day. However, at the moment, I’m a huge fan of the fox-eyed trend, so you might catch me wearing a soft smokey eye with a clean, ultra-sharp winged liner.

Publications & Media

Mob Journal - Boys Boys Boys Boys

Volume Three Issue #06

Featured Work - Blushed

Male model editorial headshot for campaign titled blush
Magazine cover of Boys Boys Boys Boys - Volume Three Issue #06

LCBO - Food & Drink

Holiday 2021

Ad Campaign - Dairy Distillery

Ad from Food & Drink magazine about Vodkow from Dairy Distillery

Hudson's Bay x MAC Cosmetics

Every Shade of You

Featured Artist - Gen Waring